Recently, OTT services have become extremely popular with many viewers.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Compared to cable television, viewers can select content whenever they want.
OTT’s popularity comes from several factors. website
First, users can access many genres in one place, giving them more options.
Users can pick movies, dramas, or shows according to their interests.
Another benefit is its lower cost compared to classic TV services.
Being able to stream anywhere using mobile devices is also attractive.
Recently, increasing subscription prices have caused 부담 for many users.
As a result, attention toward free services is increasing.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
FAST platforms are emerging as a new type of free streaming model.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
It also offers various content, expanding user choice.
On the downside, ads interrupt viewing experiences.
Some free services may offer lower-quality content.
OTT and free platforms are expected to grow further.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
Finally, balancing high-quality OTT content with free service accessibility is important.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.